Jason Appleton- otherwise known as the Crypto Crow- is a cryptocurrency YouTuber, researcher, speaker, and investor with a strong focus on education. He regularly runs crypto-courses, has built a community of more than 75k loyal followers, and is soon to be hosting his own TV series- all paid for with crypto.

Jason recently sat down with ECOMI all-stars David and Dan to learn more about the world of digital collectibles, and how ECOMI is using IP licenses to propel the industry. We’ve pulled out some of the key takeaways below, but you’ll have to watch the video if you want some unreleased info!

“It just looks like a fun, cool way to get my kids into crypto. I mean really, just to get them started in it by collecting these characters, but it’s actually much bigger than that!” — Jason Appleton

“ECOMI Collect is an app-based marketplace for digital collectibles. We are aiming to provide premium licensed digital collectibles. I think the biggest difference between us and other blockchain projects is that we are targeting the mass-market…because we’re dealing with the mass-market, a lot of the crypto/blockchain/token side of it happens well behind the scenes.

We need to do that to ensure that people who don’t understand crypto can easily on-board with the app, get the collectibles, buy, trade and sell them within the app itself.”
— Dan Crothers

“We do have 5 categories that we break up the scarcity of the collectibles into. So you’re going to have commons, there will be a lot of them because we want people to collect them.

Then we have our rare, and secret rare, which we’ll reduce down to maybe 50 in the world. Each one of them will be numbered and will be unique on its own. And in phase 2 you can customise your collectibles to be more unique, for example the skins, the weapons, the scenery in the background.”
David Yu

“Just to add to that, the way that ECOMI will work is each week we’ll have an ECOMI Drop Day. On that day we release a series. That series could be any brand that we’re working with, and based on the popularity of that brand will determine how many collectibles we’ll release with that series.

(For example), if it was a very popular one we might release 5–10,000 in total, and roughly 60% of that will be commons, all the way down to ultra-rare which will be 1–2%. This is very similar to how the collectible industry works in the real world, where you’ll have people who just want to collect a common or uncommon, but you’ll also have people who want to collect the entire series from common through to ultra-rare.”
— Dan Crothers

Of course, purchasing the digital collectible is only the beginning. In phase 3 we’ll be rolling out in-app games that will use your collectibles, and we are already in discussions with licensors to create physical counterparts, that allow new experiences in augmented reality. For example, you might place your collectible on a table, and in AR (through the ECOMI Collect app) use that character in a multiplayer game right on your tabletop!

We do have a whole program coming out with products, and on our launch week, we’re hoping to have 15 major brands on board. Some of them, obviously we can’t disclose as yet… We can’t actually announce which one we’re going to have on the opening week, we are under NDA as to which ones we can disclose. BUT, on our website and in our pitchdeck, you can roughly get an idea of some of the major brands we have coming…

The space is going to be quite long term. We’re not just about bringing a whole lot of content out on day one, and having nothing else…when we sign a deal with a licensor we’re looking at a partnership of about 2–6 years, so there will be a drop every quarter during our release and (this will be used) to drive the audience and social aspect (of collecting).
David Yu

Whilst we can’t officially disclose the licenses that have been acquired, I strongly suggest you watch the clip! Around 14–20 minutes in is the section you’re looking for :)

“There are really two parts to the application.

Collecting, in itself, for collectors, is the game. That’s what they want to do. They want to get the ultra-rares, they want to get the whole set, they want to make sure they have all of these exclusive super rare items. For our first market, the hobbyist and collector, that is the game for them.

But we have a second market, which is the casual collector, and with gamification, we are adding another layer of interactivity as to what they can do with their collectible… in a later phase of the app, you will be able to customise that collectible with branded items, like a different weapon or skin.

With that collectible, we can then bring that character into one of our games, and that might be a brand-specific game, for example if you have two fighting characters from the same brand, you might battle them together using our augmented reality technology. And then we also have early plans for an open-type world, like Pokemon Go, and in these games, people will be able to win and be rewarded with rare collectibles and earn the (OMI) token within the game that will allow them to buy more digital goods and collectibles.”
— Dan Crothers

The ECOMI Collect Digital Wallet

If you’ve followed ECOMI for a while, you’re probably aware of our incredible cold storage wallet-the Secure Wallet. The ECOMI Collect Digital Wallet is a re-design of the Secure Wallet, built specifically for digital collectibles. The hardware devices themselves can then also be customised with licensed content, will be made available in retail stores and online as a booster pack, and come with a redemption code for a rare collectible.

“This is like a perfect world. I want a job!” — Jason Appleton

If you would like to learn more about the ECOMI Collect Digital Wallet, tune in around 22 minutes. David and Dan both go into detail about the wallet itself, it’s interaction with the ECOMI Collect app, as well as potential future uses of our augmented reality tech with licensors and other physical products. Have a watch of this section, and you may end up with the same conclusion as Jason, and I quote: “you guys make me want to collect sh*t!”

One of the things that is most exciting to us is that we are putting collecting into the pocket of every single person who has a smartphone. We are really bringing this industry to the mass market, and it’s really thanks to blockchain technology and the scarcity of these assets.

— Dan Crothers

Of course, these are just some of the snippets from this interview. Watch the full clip to learn more about:

  • ECOMI Collect and our associated products
  • Our partnership with GoChain, and the OMI token
  • Token sale information and in-app purchases
  • Some great insider information that we can’t put in writing!

While you’re there give it a thumbs up, follow Jason for more great content, and share this on socials so we can share ECOMI Collect with the world!


ECOMI is a technology company based in Singapore and is leading the way in the emerging digital collectibles space. ECOMI offers a one-stop-shop for digital collectibles through the ECOMI Collect app bringing pop culture and entertainment into the 21st century.

The Collect app allows users to experience true ownership of premium digital collectibles. Through the app marketplace, users can obtain common, rare, or one-of-a-kind digital collectibles, share these across the social network service, and exchange them with the Collect community, all from the palm of their hand.

ECOMI sees digital collectibles as a new asset class which offers intellectual property owners the opportunity for new revenue streams in the digital landscape. Digital streaming, gaming, and in-app purchasing have become a multibillion-dollar market and the next to join this digital trend is the pop culture and collectibles industry.

For more information please see the ECOMI Collect Whitepaper or join the community on Telegram, Twitter and Facebook.



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